With a business account, you need to put together a marketing plan to build a strong community and see concrete results for your business. Your strategy should include the following points:
- Post time
One of the things you should do with regards to posting time is to have a regular posting time without disturbing your followers with excessive updates.
One way that you can do to choose a schedule is to do the test at a different time and see the results. Which post has the highest engagement (or customer engagement – usually in the form of likes and comments).
Once you see which time is most appropriate, enter that time in your content calendar or editorial calendar to schedule the time of your Instagram posts.
- Themed content
Choosing content with different themes helps your business ensure that your customers won’t get bored with your content. Also, different content can help you achieve different objectives.
Tips for Building Your Instagram Business
Instagram is a highly visual platform, which is why you need to build a cohesive and memorable account – think of it as part of your business brand identity. Here are some tips for building a good Instagram account.
- Consistent visuals
By using the same filter in all your photos, your business Instagram account will have a style that your followers will easily recognize. Because one of your goals in using Instagram is to get likes and comments.
- Select the subject you want to display
Visually, you need to determine what content you want to focus your account on. Of course, if you sell clothes, the photos that you will upload on your business Instagram account are photos of clothes.
- Use Branded Hashtags
Even though Instagram is a visual-first social media, there are non-visual elements you need to add to your Instagram brand, such as caption styles.
One popular technique is branded hashtags. This doesn’t mean just using your company name as a hashtag. You can also create hashtags that symbolize and represent your brand and encourage followers to share photos that match that hashtag.
- Keep an eye on your audience
Pay attention to your audience and make sure you cater to their interests and desires. See what’s working for your business on other social networks, what content your audience is sharing on Instagram, and how they interact with your competitors or similar brands.
- Don’t underestimate the caption
Instagram may contain compelling visual content, but don’t overlook the captions that accompany each photo. Captions provide a great opportunity for your business to tell a story.
Instagram captions allow you to expand on an image, provide context, and even make your followers laugh (especially if you enjoy using emojis).
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